Both programmes needed to reach a broad but specific audience — people with entrepreneurial ambition at different stages of their journey. The goal was to drive applications and build awareness across the Helsinki region.
The challenge was to create two identities that felt part of the same family while each having its own distinct character — and to balance the credibility of a major university with the energy needed to reach a younger, entrepreneurially-minded audience.
Both programmes needed to reach a broad but specific audience — people with entrepreneurial ambition at different stages of their journey. The goal was to drive applications and build awareness across the Helsinki region.
The challenge was to create two identities that felt part of the same family while each having its own distinct character — and to balance the credibility of a major university with the energy needed to reach a younger, entrepreneurially-minded audience.
