case study 02
University of Helsinki, Helsinki Incubators
Freelance design and creative collaborations with the University of Helsinki and other academic institutions, including Aalto University, across branding, campaigns, digital and print.
Overview
My work covers a mix of creative and digital outputs, from campaign assets, banners, and print materials to reels, photography, and website updates. Each project brings a different set of needs, allowing me to work across formats and create content that feels cohesive, engaging, and fit for purpose.
The brief
Each project comes with its own audience, goals, and challenges. My role is to translate these into clear, engaging visual communication that works across different formats and platforms, while keeping the creative direction consistent and the message relevant.
Outcome
The campaigns ran across print and digital channels throughout the Helsinki metropolitan area. The results were immediate and measurable.
Full creative ownership from concept to delivery — no pre-existing brand guidelines, no templates. Every visual decision was mine.
Both Journeys and Pathways received the highest number of applications in their history following these campaigns.
Power of Team Building programme
Power of Team Building is a collaborative programme bringing together Helsinki Incubators, Business Helsinki, Turbiini, and Aalto Creatives. The initiative supports aspiring entrepreneurs in building strong teams and turning ideas into businesses. My work focused on creating visual materials that communicate the programme’s purpose and engage its target audience across different platforms.
Journeys programme
Journeys is aimed at early-stage founders and students taking their first steps into entrepreneurship. The visual identity needed to feel exploratory, open, and welcoming — reflecting the spirit of beginning something new. I developed the full identity from typography and colour palette through to all printed and digital materials used in the campaign.
Pathways programme
Pathways targets more experienced founders looking to scale and grow. The identity needed a different energy — more structured, driven, and ambitious — while still feeling part of the same Helsinki Incubators family as Journeys. I developed a distinct but complementary visual system, ensuring the two programmes could coexist without confusion across shared channels and events.
