silvia mata
/ portfolio
¡Hola! I am Silvia. A Helsinki-based designer working across brand, digital, print & social.
I've worked on global campaigns for Microsoft, Xbox, and Amazon, and on local projects that drive real results — including record-breaking applications for University of Helsinki programmes and 5,000+ Instagram followers for a neighbourhood café.
selected works
Client
Microsoft, Xbox & Amazon
Year
Madrid, ES · 2020–2022
Full paid media package for international product launches at a Madrid (ES) creative agency — the sole agency partner for Microsoft in Spain. Working directly with client marketing teams, I produced high-volume campaign assets across digital and print while maintaining strict brand consistency for some of the world's most recognised brands.
For Amazon I developed the full visual concept for their store experience from scratch, learning the platform's interface and technical constraints from the ground up. The Windows 11 launch was a highlight — a globally coordinated release with high visibility, seen live in stores across Spain.
Client
University of Helsinki
Year
Helsinki, FI · 2025-2026
Designing for a place you work in every day is a different discipline. The familiarity with the space, the team, and the customers informs every creative decision — producing a visual voice that feels genuine rather than manufactured.
Full visual identity and promotional campaign for two entrepreneurship programmes at the University of Helsinki, targeting students, startup founders, and the wider Helsinki metropolitan area. With no existing visual identity for either programme, I had complete creative ownership from concept through to final delivery.
The challenge was to create a visual system that felt coherent across both programmes while giving each its own character — and to balance the credibility of a major university with the energy and accessibility needed to reach an entrepreneurial audience.
Year
Helsinki, FI · 2024-2026
Client
Cafelito / Vinolito
Ongoing visual communications for a modern Helsinki neighbourhood café that transforms into Vinolito, a wine and tapas bar, by night. Working inside the business as shift manager as well as designer, I built and maintain the full digital presence — website, menus, social media content, and promotional materials — with complete creative freedom.
services
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From visual identity systems and brand guidelines to print and digital graphics — I help businesses communicate with clarity and purpose across every touchpoint.
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User-friendly websites, landing pages, and digital assets with a focus on clean design, performance, and real commercial objectives.
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Strategy, design, and day-to-day content creation to build a consistent, engaging presence across digital channels.
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Food, product, and lifestyle photography tailored to each brand — authentic, visually compelling, and ready for both digital and print.
I'm a multidisciplinary designer based in Helsinki, working across brand, digital, and content. Big clients, small clients, international and local — the approach is always the same: clear thinking, strong visuals, real results.