silvia mata
/ portfolio
¡Hola! I am Silvia. A Helsinki-based designer working across brand, digital, print & social.
I've worked on global campaigns for Microsoft, Xbox, and Amazon, and on local projects that drive real results — including record-breaking applications for University of Helsinki programmes and 5,000+ Instagram followers for a neighbourhood café.
selected works
Client
Microsoft, Xbox & Amazon
Year
Madrid, ES · 2020 — 2022
Full paid media package for international product launches at a Madrid (ES) creative agency — the sole agency partner for Microsoft in Spain. Working directly with client marketing teams, I produced high-volume campaign assets across digital and print while maintaining strict brand consistency for some of the world's most recognised brands.
For Amazon I developed the full visual concept for their store experience from scratch, learning the platform's interface and technical constraints from the ground up. The Windows 11 launch was a highlight — a globally coordinated release with high visibility, seen live in stores across Spain.
Client
University of Helsinki
Year
Helsinki, FI · 2025 — Present
Designing for a place you work in every day is a different discipline. The familiarity with the space, the team, and the customers informs every creative decision — producing a visual voice that feels genuine rather than manufactured.
I collaborate with the University of Helsinki and other academic institutions, including Aalto University, on a range of creative projects. My work spans branding, campaigns, digital and print design, and content creation, helping translate ideas into engaging visual communications.
A collection of ongoing projects, campaigns, and creative work developed throughout my time at the university.
Year
Helsinki, FI · 2024 — 2026
Client
Cafelito / Vinolito
Ongoing visual communications for a modern Helsinki neighbourhood café that transforms into Vinolito, a wine and tapas bar, by night. Working inside the business as shift manager as well as designer, I built and maintain the full digital presence — website, menus, social media content, and promotional materials — with complete creative freedom.
services
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From visual identity systems and brand guidelines to print and digital graphics — I help businesses communicate with clarity and purpose across every touchpoint.
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User-friendly websites, landing pages, and digital assets with a focus on clean design, performance, and real commercial objectives.
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Strategy, design, and day-to-day content creation to build a consistent, engaging presence across digital channels.
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Food, product, and lifestyle photography tailored to each brand — authentic, visually compelling, and ready for both digital and print.
I'm a multidisciplinary designer based in Helsinki, working across brand, digital, and content. Big clients, small clients, international and local — the approach is always the same: clear thinking, strong visuals, real results.