Paid Media Campaigns

I have had the opportunity to work on numerous large-scale paid media campaigns for some of the world’s most recognizable brands, including Microsoft, Xbox, Samsung or Intel. These projects typically involved the creation of digital banners, display ads, and promotional assets to support high-visibility launches across multiple markets in Southern Europe.

What I am showcasing here is just a small example of this type of work — in reality, I have developed a wide variety of assets for major product launches such as Microsoft 365, Windows 11, the Surface laptop range, and flagship Xbox game releases including Halo Infinite and Forza Horizon 5. Each campaign required designing across multiple sizes and formats, ensuring not only visual appeal but also technical compliance and adaptability to different platforms.

My involvement extended beyond producing graphics. I collaborated directly with marketing teams, product managers, and retail partners, aligning creative output with broader brand strategies while maintaining consistency across languages, markets, and platforms. This gave me a strong foundation in both the creative and strategic aspects of digital advertising — understanding how to balance storytelling, brand identity, and measurable performance goals.

Through these projects, I honed my ability to deliver work that is visually striking, scalable, and results-oriented, while contributing to campaigns that reached wide international audiences.